ooty Introduces Sustainable Fabric Initiative

ooty Introduces Sustainable Fabric Initiative

April 28, 2025

As part of our ongoing sustainability mission, ooty is proud to launch the Sustainable Fabric Initiative. We’re pledging that by 2027, 80 percent of our garments will be made from recycled, organic, or regenerative fibers.

This year’s pilot includes:

  • R-PET outerwear made from post-consumer bottles
  • Hemp-blend denim with reduced water usage
  • Plant-based Tencel™ tees sourced from certified forests

Read the full Sustainability Report to learn more.

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